Basic 2 Tips for Banner Advertisement
How to choose a banner ads designer :
When selecting a banner ad design firm for your next online advertising campaign, there are a few simple ways to ensure you get good quality work. Work with a banner ad designer who matches your price point. In general, you will get what you pay for and the quality of the work will be proportional to the price you pay. Review samples of their work to see if their style matches what you are looking for. If you see a banner ad you like, ask for something similar. This helps a designer get a feel for what you like, without knowing anything about you. Work with a banner ad designer that gets back to you quickly. If they reply to your inquiries quickly, you can expect them to reply quickly in the future when you have additional questions.
How to get higher click through rates :
Place your banner ad in a good location above the fold of the page, meaning near the top 1/3 of the website. Target your potential clients. Targeted advertising is more expensive, but for a reason. Purchase online advertising space in an area targeted to your exact demographic. Use animation, but not to a point were it irritates the eye. Make the animation flow smoothly, as choppy animation scares the mouse pointer away. Use clear and concise messaging. You have a limited amount of space within your banner ad, do not waste it with a books worth of text. Get your message across quickly and make sure you tell the user exactly what you want them to do. Offer something of value. If your product is not of value to someone, why would they want to click on your banner ad? Higher click through rates will be achieved if you offer a product or service that people actually want. Use a strong call to action. Tell the user to click on your ad, or to rollover to see more, or to enter their information. Do not assume that they will know to do that.
Contact i2Eye Interactive to learn how we can develop effective compelling interactive Ad Design / Banners Ad Designs and creative within your budget.